Build a predictable revenue engine.
I help founders and operators design, fix, and scale GTM systems—with RevOps treated as risk management, not tech support. Need a hands‑on fractional CRO or a rigorous RevOps rebuild? You’re in the right place.
Services
Startups and scaleups bring me in to architect the funnel, stop lead waste, and make revenue predictable. Engagements typically start with a 2–4 week audit and accelerate into build + coach sprints.
Fractional CRO / VP Sales
Hands-on leadership to design ICP, build SDR/AE motions, and drive pipeline creation with clear, risk-adjusted targets.
RevOps Audit & Rebuild
End-to-end CRM + funnel diagnostics (HubSpot/Salesforce/Zoho), compliance gaps (incl. TCPA), dashboards and automations.
Objection Engineering™
Train teams on Direct Trust Conversion™ to remove friction points before they become objections.
Go‑To‑Market Acceleration
Launch or rescue paid acquisition (Google/Microsoft/Meta), fix lead quality, and align messaging to high-intent segments.
SDR Pod‑in‑a‑Box (ethical, compliant) for 60–90 days to validate pipeline and messaging before scaling.
Proof of impact
How I work
Audit & Model
Deep-dive into CRM, funnel, ad spend, sales calls, and compliance. Build a risk‑adjusted model tied to cash and capacity.
Engineer & Enable
Implement the system: process, automations, dashboards. Train teams on Direct Trust Conversion™ playbooks.
Prove & Scale
Run sprints to validate lift, then scale what works without breaking compliance or unit economics.
Let’s talk about your revenue engine
Send a quick note and I’ll reply with a time for a 30‑minute discovery call.
- Email: eric.r.holly@gmail.com
- Phone: (414) 232‑7262
- Location: San Jose, CA (Pacific Time)